Google Marketing Live 2023 Global Keynote: A Look at the Latest Ads Product Innovations
Google Marketing Live, Google’s annual event showcasing the latest ads product innovations, took place on May 23, 2023. The keynote address, delivered by Prabhakar Raghavan, Google’s Senior Vice President of Ads and Commerce, highlighted a number of new features and capabilities that will help businesses reach their customers more effectively.
One of the most significant announcements was the launch of Performance Max, a new campaign type that combines the power of Google’s machine learning with the simplicity of Smart Shopping campaigns. Performance Max campaigns can be used to reach customers across Google’s entire advertising network, including Search, Display, YouTube, and Gmail.
Google also announced a number of new features for Google Ads, including:
- New generative AI capabilities that will make it easier for businesses to create customized product imagery and ad copy.
- Improved insights into the performance of ad campaigns, making it easier to optimize results.
- New tools to help businesses manage their ad budgets more effectively.
In addition to Google Ads, Google also announced new features for its other advertising products, including:
- Google Marketing Platform, which provides businesses with a comprehensive set of tools for planning, buying, and measuring their marketing campaigns.
- Google Display & Video 360, which helps businesses reach their customers across a variety of digital channels.
- Google Commerce Platform, which helps businesses manage their product listings and inventory across Google’s advertising network.
The Google Marketing Live keynote provided a glimpse of the future of advertising, and it’s clear that Google is committed to helping businesses reach their customers more effectively. With the latest ads product innovations, businesses of all sizes can now take advantage of the power of Google’s machine learning to reach their target audiences and drive results.