An important part of a dental practice’s success is advertising. The ideal number of patients a dental office should see each month is 24 and 50.
To differentiate yourself from the competition and bring in new dental customers, you must provide the same dental treatments that your rivals provide at competitive prices and have an effective dental marketing strategy in place.
A SWOT analysis is an important initial step in dentistry marketing plan development.
If you’re not already aware of this word or method, it’s a way to evaluate your dental practice’s strengths and weaknesses and possibilities and threats.
The first stage in marketing your dentistry office is to do a SWOT analysis. If you’ve never heard of this word, it’s just a method for determining your strengths, weaknesses, opportunities, and threats.
- Strength: What distinguishes your dental practice from others in the area? Make a list of all the advantages you may get from your rivals.
- Weakness: Check your feedback box if you have a weakness. What are some of the less-than-positive remarks from your patients? If you’d rather, ask yourself & your staff about the obstacles you face in the running you are practicing.
- Opportunities: Where do you see room for improvement in your practice?
- Threats: Prepare & back up you practice for the probable unanticipated scenarios and variables.
We’ll teach you how to effectively position your dentistry practice once you’ve completed a SWOT analysis.
Tip #1 – Patient Referral Bonus System
Several dental marketing trends and tactics may be found on the Internet. An established practice’s new patient growth may be increased by as much as 70% when current patients use word-of-mouth marketing.
Allowing them to expand your service from the network by creating a patient referral incentive scheme is a great way to be continually recognized.
Create a referral card and put it on display at your workplace. Those patients who referred a friend to your practice should get a discount or just a dental product. It’s a win-win situation for both of you.
Tip #2 – Use Patient Reviews and Your Online Presence as a Marketing Tool
Almost all of your new patients will come to you through the web. To find local companies, 85 percent of people utilize the Internet. More than two-thirds of people look up clinic ratings before making an appointment.
Creating a Google My Business account, boosting your 5-star Google ratings, and optimizing your website are dental marketing methods that may help you attract new customers and increase your online reputation and visibility.
Encourage your current patients to provide glowing testimonials about your practice on Google and Facebook.
Your website’s speed, navigation, and content should all be checked. Aesthetics are important for your website’s design, graphics, and video. Having a warm, knowledgeable, and inviting website might help prospective patients feel more comfortable when they visit your practice.
Tip #3 – Create a High-Quality Team
Dentist marketing concepts and fads come and go. Still, the initial impression your prospective patient has of your receptionist will determine whether or not they choose to make an appointment with you.
The relevance of excitement in scheduling a single patient from a phone contact should be conveyed to your staff. Teach them how to introduce your practice and its offerings to a new caller clearly and concisely.
Dental marketing ideas may be difficult to plan and implement, particularly if you’ve never done it before. Keep in mind that you don’t have to accomplish it all independently.
You can count on us to help you with your dental marketing requirements and provide you with efficient dental marketing services tailored to your dental practice’s demands.